In this section you can review the executive summary and the
business plan's table of contents:

Executive Summary

COMPANY OVERVIEW 

Ratti Entertainment Inc. has created a martial arts film franchise entitled “Black Salt” which has become part of mainstream American culture.  Investors who participate in this film project will share in the profits of the whole distribution chain, and not just the domestic returns provided by most Hollywood arrangements.  Our goal is to create a film with a new backwards approach method which is non traditional from the Hollywood film process but is drastically needed in today’s business environment, based on changing technology, piracy and the new global economy.  This backwards approach method consists of first developing the multi-merchandising product lines (apparel, video game, animated cartoon, comic book, toy, trading cards etc.)  Then it is equally important to launch a strategical grass roots marketing and promotional campaign to create a consumer demand, loyal customer base and multi product revenue streams for the film before it is even made.

THE PROJECT 

Black Salt is an international action packed covert/martial arts feature film project that will be shot in China and the U.S... Black Salt is an epic story about an ancient and powerful style of martial arts that has been practiced in the Shaolin Temple for hundreds of years. When this ancient art is misused to steal a deadly virus that can threaten the world and change the balance of power, Samuel Tharpe steps in to stop the threat. With the murder of his son by the perpetrator of this evil scheme, Samuel Tharpe has to walk through a forbidden door to save his surviving children and perhaps the world. Samuel’s suspenseful and inspirational journey will take him through a small mountainous Chinese province, then back half way across the world to America. This action packed film has a strong universal message, “A man should be judged in life by the pureness of his heart and his deeds and not by his origin or what Klan he was born into.” Black Salt is a cross between Crouching Tiger; Hidden Dragon meets Blade.

This film has positive role models and will have a PG-13 rating to capture a wider target market.  The Black Salt budget consists of three parts which is a feature film, video game and an animated series.

The Company’s equity investment to date is over $205,000.  Which includes budgeting, scheduling, script rewrites, business plan, website, internet marketing, grass roots promotional campaign, apparel line, video game layout, comic book layout, animated series layout and toy sculpture input.

After the funding is in place, the film project is scheduled for 8 weeks of preproduction, 10 weeks of principal photography and 15 weeks of post-production, totaling 33 weeks from start to finish.

DEVELOPMENT TEAM 

Executive Producer/Creator/Writer: Owen Ratliff
Producer/Creator:                         Aries Carmona
Producer:                                    Al Slater
Executive Producer:                      Jeffrey Coleman
Legal:                                        Donald Smiley
                                                 Irwin Tannenbaum (Loeb & Loeb)
Distribution:                                MGM (Pending Talent)

The company has formed relationships with other key consultants and advisors, not currently part of our overhead who will be available for hire to fill important roles on an as-needed basis.  This group comes to us directly from within the entertainment industry.  The expertise they provide includes domestic distribution, foreign distribution, pre-production, production, post-production, directing, sound and without exception every aspect of the motion picture business. 

Aries Carmona, Creator/Producer  

Aries is presently involved as creator/producer of the epic action pack Black Salt project, in development as a feature film.  With a decade of creative development and promotional management experience, Aries, innate talent to view projects holistically, penchant for detail, collaborating spirit and ability to  liaise, contributes to the ease of the producing television programs (FOX “The Next Great Champ” – NBC “The Other Half”) and film (“GALAVISION” “Nosotros”)  

An early interest in photography led this bi-lingual California native to earn her degree in Radio and Television from the University of California Los Angeles. A segue into the field of cinematography was brought about through an apprenticeship with a photographer.  Her passion for this new medium led to negotiating deals with Galavision and Telemundo, which provided opportunities to hone her cinematographic craft in music videos, concerts and Spanish soap operas.

At the esteemed William Morris Agency, Aries proved to be a quick study on the corporate side of filmmaking.  Her ability to oversee the television packaging process-from inception to completion-has been successfully demonstrated in the Reality TV, Talk Show, Game Show, Independent/Feature Film, Documentary, Music Video and Daytime Television genre’s.  

Aries then moved to the Paradigm agency where she packaged feature film projects, created press material for “A” list actors, submitted clients to casting directors in all levels and edited treatments that needed rewrites for the agents before submission.  

Owen Ratliff, Creator/Producer

Owen Ratliff, a southern California native, graduated with a degree in marketing from Oregon University. A business entrepreneur, he created an independent record label "Ratti Entertainment" as a means to provide and outlet for Midwest Rap, R&B, and hip-hop artists. Owen produced a series of compilation albums entitled " Midwest Funk Vol. I, II, III which sold over 150,000 copies independently and hit the billboard charts. When the overseas market got in the picture his sales skyrocketed. The film industry began to take notice of this young man's rapid success and offers for both movie and commercial deals were thrown his way.  Owen produced songs on soundtracks for "Bulworth", "Faking the Funk", "Learning Curve" and "Blade" as well as various BET and MTV movies, several of which went gold and platinum.

Owen's most recently completed film project is a psychological thriller entitled Unstable Minds, which he co-produced with director Surinda Singh. Presently, Owen has funded the development phase of his action packed martial arts/covert feature film franchise Black Salt.  From script, budget and business plan to internet marketing, grass roots promotional campaign, clothing line, video game layout, comic book layout, trading cards and toy sculpture input. 

Alphonso Slater, Producer

Alphonso Slater got his start in the Motion Picture business by working with various Icons such as Lucille Ball, Rock Hudson and Dick Clark. Shortly thereafter Al enrolled in the Audio Visual Communication Training Program at MGM Studios and then received honors at the American Film Institute. Honing his craft Al went on to work at Paramount Pictures for 10 years in payroll, accounting and finance.

After leaving Paramount Al produced four independent films for Airicorn International Pictures. Al’s next venture was the production accountant for the film“ The Learning Curve “ which was distributed by MGM. Al's most recently completed film is" Lord Help Us " were he helped develop and line produced the project. Al has also written twelve screenplays in which he is presently in development of one of them entitled " Footprints On The Ceiling ".

Jeffrey Coleman, Executive Producer

Jeff was the Senior Vice President of Production at Paramount Pictures for fifteen years, where he was the executive in charge of all studio feature film production.  Jeff, did such films as 48 hours, Trading Places, Forrest Gump, Beverly Hills Cop I, II & III, The Star Trek Feature Movies, Black Rain, Days of Thunder, Clear and Present Danger to name a few.  During Jeff’s tenure at Paramount, Jeff went to school and became a lawyer.  Without a break in action Jeff was hired at MGM as President of Physical Production.  Jeff’s tenure at MGM (10 years) he did such films as Legally Blonde, The Thomas Crowne Affair, Die Another Day, Bullet Proof Monk, Get Shorty, Barber Shop I & II.  Jeff is currently working with Canduit Productions making Independent films.

BOX OFFICE COMPARABLES

The following are box office results for past projects comparable to “Black Salt.” These Box office returns reflects U.S./Canada territories, foreign sales and video and DVD revenue.

Paul Kagan’s Film Revenues & Cost Estimate 09-01-2005

FINANCING AND DISTRIBUTION PLAN 

The company seeks to finance the Black Salt film project by securing a financing deal with equity investors/private investor groups executed by legal representation at Loeb & Loeb. 

A limited liability agreement will be formed between the production company (“managing member”) and the investor(s) (“limited member(s)”).  Gross revenues paid to the LLC will be allocated in the following manner.  80% (Eighty Percent) of all distribution profits received by the LLC will be placed into a mutually agreed Bank Trust Account and paid out to the investors until such time as his or her initial amount of investment (Principal) has been recouped.  Thereafter, the investors would share in his predetermined profit percentage.  This type of transaction falls under the necessary definition’s that will allow the LLC investor’s to avail themselves the use of  “The American Jobs Creation Act of 2004.”  The Act allows LLC member/investors to write off the entire cost of their investment in an independent film up to an amount not to exceed $15,000,000.00 in a tax year.   With funding, A-list talent, director and the merchandising revenue potential, the Company will be able to broker a distribution deal with a major studio. 

RETURN OF INVESTMENT 

The rate of Return for Investors will be a negotiated percentage that reflects industry standards.  This will also consist of a “preferred return” (order of re-payment for investment), a fixed bonus amount, share in profits and screen credit.  Currently, we are planning to offer investors 110% return on their principal investment and 30% to 50% profit participation in addition to a company screen credit, or an executive producer credit determined by the number of investors and the structure of the funding.  Principal repayment and profit participation will be paid through various revenue streams, which include Box office returns, DVD Sales, Pay-per-view, Cable, Network and Syndicated Television, and all other ancillary revenue streams. 

RISK STATEMENT 

Investment in the film industry is highly speculative and inherently risky.  There can be no assurance of the economic success of any motion picture since the revenues derived from the production and distribution of a motion picture depend primarily upon its acceptance by the public, which cannot be predicted.  Therefore, we aim to mitigate the risk to our financiers by conducting very thorough and detailed development, pre-production and a strong marketing strategy.  We will also seek to employ A-list talents and a reputable production crew in the industry to maximize the potential for a greater return of profits.

The Business Plan
For Black Salt

TABLE OF CONTENTS

Ratti Entertainment Inc.  has great investment opportunities and is looking for investors and companies that would be interested in participating in the Black Salt film project. 

OUR CONTACT INFORMATION