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Black Salt
To stop a ruthless enemy, one man will face his forbidden past.
Running Time: 120 Min.
Rating: THIS FILM IS NOT YET RATED 

Black Salt is a PG-13 martial arts feature film franchise.  This international film is an epic story about an ancient and powerful style of martial arts that has been practiced in the Shaolin Temple for hundreds of years.  When this ancient art is misused to steal a deadly virus that can threaten the world and change the balance of power, Samuel Tharpe steps in to stop the threat.  With the murder of his son by the perpetrator of this evil scheme, Samuel Tharpe has to walk through a forbidden door to save his surviving children and perhaps the world. Samuel's suspenseful and inspirational journey will take him through a small mountainous Chinese province, then back half way across the world to America.  This action packed film has a strong universal message, A man should be judged in life by the pureness of his heart and his deeds and not by his origin or what Klan he was born into. Black Salt is a cross between Crouching Tiger; Hidden Dragon meets Blade.

To view an excerpt from the
Black Salt script click here.
To view the Open Casting Call information click here.

Ratti Entertainment, Inc. has been working on this exciting intellectual property for the past 5 years and is now in the last phase of development. The franchise includes an Apparel line, Comic book, Trading cards, Toy, Animated series, Video game and film trilogy.

While the film is in the last phase of development the marketing strategy is to first concentrate on building up the apparel line which would generate more cash flow. Sales would be fueled by the anticipated demand for the film and video game and secondly, getting the consumer involved in the movie making process.  The apparel line has already generated some sales and consists of a baseball cap, beanie, logo t-shirt, character t-shirt and an workout trainer.  As the apparel line grows, it will cross promote the Black Salt brand and the other product lines which will attract sponsors, investors, actors, and distributors for the film.

The second part of the marketing strategy is the grass roots promotional campaign which has already been implemented.

 

 

The first vehicle set up in the campaign was a website to provide intensive internet marketing.  This website has been used for two important factors, first to build a consumer database through search engines, portal pages, links, banner ads, blogs, emails and/or targeting keywords pertaining to the film (Action Films, Shaolin, Martial Arts, Kung Fu, Karate, Boxing etc.).  Second, we have optimized the website to receive top placement on all the search engines.  (Google, Yahoo, MSN etc.). The company has also produced a 30 second animated commercial to go on TV, internet sites and ring tones to advertise the website which in turn will cross promote the entire film franchise.

Secondly, a series of contests has been set up to get the consumer involved in the movie making process.  First contest is by filling out the sweepstakes entry form, a person will automatically be registered to win a part in the film or sit on the set.  The second contest will give a person a chance to pick the action stars that they would like to see in the film and be eligible to win official Black Salt action wear.  The last program is an Open Casting Call to search around the world for some of the next fighting stars for the film project.

Next the Company has been traveling around the country promoting the Black Salt apparel line at these related Conventions (martial arts, comic book, video game, toy, movie etc.).  We have also been heavily promoting the U.K. circuit with our beautiful spokes model Zara Phythian a 12 time World Martial Arts champion and actress who will also be in the film.

The company has vigorously and strategically been searching for the right product placement and advertising partners to be a part of this potentially profitable international project. Click here for more exciting information.

Finally, there has been a concentrated effort to get the martial arts community from all over the world involved in the film, by word of mouth, pushing the apparel line and participating in our open casting call via internet to search for some of the next fighting stars for the project.  Equally important this concentrated effort and promotions could help bring higher student enrollment in dojos and benefit the entire martial arts industry. 

In closing, action films are at the top of the box office charts once again and will likely stay there for some years to come. The reason for this important resurgence is that the world is becoming a fearful and uncertain place.  People are now desperately looking for heroes that fight for right or justice and give us the confidence that everything will be safe and secure. These heroes also give us hope and courage in an uncertain future. We continue to rush to the movie theater to get 2 hours of euphoria from films like "Spiderman", "Batman Begins", "X-Men" and "Superman Returns"!

Black Salt revenue stream would be generated through:

Box Office Domestic/Foreign
Cable
Video
DVD
Movie Soundtrack
Network Television
Syndication

Video Game
Cartoon
Comic Book
Poster
Apparel
Kids Accessories

(Toys, Lunch Boxes etc.)

Black Salt is seeking potential people or companies for:

  • Investors
  • Distribution
  • Product Placement/Promotional Partnerships (Click Here)
  • Merchandising

If any potential investors would like to review the executive summary for this exciting intellectual property. Click Here

For serious inquiries only the synopsis, script, budget, wish list or business plan is available by contacting owen@blacksaltfilm.com

If anyone has any ideas, comments or questions about the film project, don't hesitate to email owen@blacksaltfilm.com  or call us at 1-800-568-1280.

Investment | Product Placement

As the Black Salt film project continues its journey to the big screen, Ratti Entertainment, Inc. will be constantly updating the website.

Congratulations, Alan Goldberg, publisher of Action Martial Arts Magazine and host of the world's largest martial arts trade show and expo, has joined the Black Salt production.  www.actionnetworks.net

ORIGIN OF BLACK SALT

Samuel was about 18 years old and one day after an intensive training session, Master Yu sat Samuel down and told him a story.  He explained when he was 10 years old as a young monk at the temple, he and his master were in the village picking up some herbs.  Master Chan was telling young Yu that it was forbidden and he should never teach his Shaolin training to anyone outside the Chinese Klan.  As Master Chan continued to explain why, to the left of them, they saw a couple of merchants packing fresh fish in a lot of salt.  Curiously, young Yu asked his master, “Why are the men packing the fish in all that salt?”  Master Chan told young Yu that salt is a very powerful mineral from the ground and is used to preserve goods and cleanse/cure terrible wounds. But the strongest salt is found in the burned ashes of rare herbs.

Samuel now that I am an old man with great wisdom and have walked many journeys through life, I now disagree with my Master Chan, about the curse of Shaolin.  A man should be judged in life by the pureness of his heart and his deeds and not by his origin or what Klan he was born into.  Samuel you have trained very hard and have been an honorable man in my eyes, you are my cure and maybe these Shaolin teachings can be a start in changing man’s ignorance.  Young Samuel as of today you will be known as “Black Salt”
 


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