Seeking Product Placement and Promotional Part for the Black Salt Film Franchise

Action films are at the top of the box office charts ("X-Men: The Last Stand," "Pirates of the Caribbean: Dead Man's Chest.") once again and will likely stay there for some years to come.  The reason for this important resurgence is that the world is becoming a fearful and uncertain place.  People are now desperately looking for heroes that fight for right or justice and give us the confidence that everything will be safe and secure. 

Secondly, the film industry is very profitable today and a lot of companies are partnering up with these films and associating their products through advertisement.

The Black Salt intellectual property was created to become an evergreen product like the Star Wars Series.  This international project combining the far east to the west has been in the development stages for the past 4 years to create a full line of merchandising products, launch a grass roots promotional campaign, create a demand for the product before the film is made and get the consumer involved in the movie making process.

The company's goal is to turn the name Black Salt into a new culture or life style through the product lines and the film trilogy.

The Black Salt product lines consists of:

• Apparel
• Trading Cards
• Video Game
• Animated Series
• Comic Book
• Toy
• Synopsis
• Film Script
• Launched three marketing and promotional contest to build a product demand and customer data base. (Win a Part in the Film, What Action Stars would you like to see in Black Salt?, Open Casting Call)

Your market demographics, or niche, is the people out of the total movie-going population that are likely to rush out to see your film the first weekend, as well as secondary target groups that will be interested.

The main demographics for the Black Salt PG-13 action genre:

• Male 14-40

• All ethnic backgrounds

• Every income level

The Black Salt film project would be a great way for product placement companies and promotional partners to maximize there advertising budget, reach a new customer base, strengthen existing customers and most importantly brand affiliation with a motion picture.

In closing audiences are disaggregating. They are opting out of advertising and opting in to content via their choice of digital channels.  From films to television, to gaming, to music, to events, to blogging, to online video, to pod casting, to mobile TV and gaming, consumer's attitudes, opinions, emotions and purchasing behaviors are being shaped by a transforming media industry.  The Black Salt intellectual property has developed products to transcend into these different media outlets.

If any product placement companies or advertisers are interested in viewing the synopsis, film script, budget and business plan or have any further questions on audience demographics, genre and themes, please contact Owen Ratliff at Owen@blacksaltfilm.com