Black Salt - The Movie

Black Salt
 To stop a ruthless enemy, one man will face his forbidden past..
 Running Time: 120 Min.     .
Rating: THIS FILM IS NOT YET RATED 

Black Salt is an international film project that will be shot in China and the U.S.  Black Salt is an epic story about an ancient and powerful style of martial arts that has been practiced in the Shaolin Temple for hundreds of years.  With the murder of his wife and daughter, Samuel Tharp has to walk through a forbidden door to save his sons and perhaps the world.  The only weapon that he had was his imperishable love that a parent has for one’s kids and the honor, courage and discipline that he has instilled in each of them.  Samuel’s suspenseful and inspirational journey will take him through a small mountainous and wooded Chinese province, then back half way across the world to America.  This action packed film has a strong universal message, “A man should be judged in life by the pureness of his heart and his deeds and not by his origin or what Klan he was born into.”  Black Salt is a cross between Crouching Tiger; Hidden Dragon meets Blade with a sprinkle of The Last Samurai. 

To view an excerpt from the Black Salt script click here.

To view the Open Casting Call information click here.

All the Black Salt characters are currently being developed into a comic book, video game, trading cards and cartoon series while the script is going through intensive rewrites.  With positive role models and strong discipline, the film will have a PG-13 rating to capture a wider target market. Also there will be a concentrated marketing and promotional campaign geared toward kids, teenagers and adults who like martial arts.

Equally important, Black Salt's multimedia project is trying to do something that no other film has done before. To create a huge demand for the product before the film has even been made and involve the consumer in the movie making process from the development stage. This task will be accomplished by turning the word Black Salt into a culture or lifestyle, through branding and creating a new merchandising line. (apparel, comic books, video games, etc.)

Next a strategic grass roots promotional campaign has been launched to achieve this goal while simultaneously attracting more investors, actors, distributors and product placement for the film.

Black Salt - Grass Roots Promotional Campaign:

The first vehicle set up in the campaign was a website to provide intensive internet marketing.  This website has been used for two important factors, first to build a consumer database through search engines, portal pages, links, banner ads, blogs, emails and/or targeting keywords pertaining to the film (Action Films, Shaolin, Martial Arts, Kung Fu, Karate, Boxing etc.).  Second, we are optimizing the website to receive top placement on all the search engines.  (Google, Yahoo, MSN etc.). Also we have produced a 30 second animated commercial to go on TV, Internet Sites and ring tones to advertise the website which in turn will cross promote the entire merchandising line.

Secondly, a series of contests has been set up to get the consumer involved in the movie making process.  First contest is by filling out the sweepstakes entry form, a person will automatically be registered to win a part in the film, sit on the set or receive a free copy of the video game.  The second contest will give a person a chance to pick the action stars that they would like to see in the film and be eligible to win official Black Salt action wear.  The last program is an Open Casting Call to search around the world for some of the next fighting stars for the film project.

Next the Company has been traveling around the country promoting the Black Salt apparel line at these related Conventions (martial arts, comic book, video game, toy, movie etc.).  We have also been heavily promoting the U.K. circuit with our beautiful spokes model Zara Phythian a 12 time World Martial Arts champion and actress who will also be in the film.

The company has vigorously and strategically been searching for the right product placement and advertising partners to be a part of this potentially profitable international project. Click here for more exciting information.

Finally, in the past three years there has been a concentrated effort to get the martial arts community from all over the world involved in the film, by word of mouth, pushing the apparel line and participating in our open casting call via internet to search for some of the next fighting stars for the project.  Equally important this concentrated effort and promotions could help bring higher student enrollment in dojos and benefit the entire martial arts industry. 

These are just a few of the mechanisms that have already been implemented from the Black Salt grass roots promotional and marketing plan.

Black Salt - Revenue and Investment

Black Salt revenue stream would be generated through:

Box Office Domestic/Foreign
Cable
Video
DVD
Movie Soundtrack
Network Television
Syndication

Video Game
Cartoon
Comic Book
Poster
T-Shirts
Hats
Kids Accessories
(Toys, Lunch Boxes etc.)

Black Salt is seeking potential people or companies for:

  • Investors
  • Distribution
  • Product Placement/Promotional Partnerships (Click Here)
  • Merchandising

If any potential investors would like to review the executive summary for this exciting intellectual property. Click Here

For serious inquiries only the synopsis, script, budget, wish list or business plan is available by contacting owen@blacksaltfilm.com

If anyone has any ideas, comments or questions about the film project, don’t hesitate to email owen@blacksaltfilm.com  or call us at 1-800-568-1280.

Investment | Product Placement

As the Black Salt film project continues its journey to the big screen, Aries & Co. & Ratti Entertainment will be constantly updating the website.

Congratulations, Alan Goldberg, publisher of Action Martial Arts Magazine and host of the world's largest martial arts trade show and expo, has joined the Black Salt production.  www.actionnetworks.net

My name is Owen Ratliff and I am president of Ratti Entertainment Inc. www.rattientertainment.com We are a company that consults, markets and promotes music, film and entertainment expos. Owen produced songs on soundtracks for "Bulworth", "Fakin the Funk", "Learning Curve" and "Blade" as well as various BET movies, several of which went gold and platinum.

Owen's most recently completed film project is a psychological thriller entitled "Unstable Minds" www.unstableminds.com which he co-produced with director Surinda Singh.

In closing, action films are at the top of the box office charts once again and will likely stay there for some years to come. The reason for this important resurgence is that the world is becoming a fearful and uncertain place. It started with September 11th tragedy which helped to bring on global recession and economic instability. Then the war in Iraq, continuous terrorist attacks topped off with two new viruses human and computer. People are now desperately looking for heroes that fight for right or justice and give us the confidence that everything will be safe and secure. These heroes give us hope and courage in an uncertain future. We continue to rush to the movie theater to get 2 hours of euphoria from films like “Spiderman”, “Batman Begins”, “X-Men 3” and “Superman Returns”!