FUNDRAISER PACKAGE FOR BLACK SALT FILM
SAVE SCHOOL SPORTS

When Quentin Tarantino’s martial arts films Kill Bill Volume 1 & 2 were released, both films grossed over 30 million dollars in 3 days and went to number one at the box office.  Followed with House of Flying Daggers and Electra, which rang up the box office receipts as well. 

The film industry is still very profitable today in the mist of this economic instability. A lot of companies and organizations are partnering up with these films and associating their products through advertisement.
The reason for this is that budgets, sponsors and donations are being cut and organizations are forced to come up with new creative marketing tools to raise money for their programs. But in particular an important institution is slowly being eliminated like an endangered species from our culture which is high school sports. A lot of schools across the country are no longer funded by the district for athletic programs as they were before. A growing number of schools are responsible to initiate and execute their own fundraisers to generate funding for any and all athletic programs that they wish to participate in. Equally important some districts also no longer regulate or choose what sports activities are available at each school. Therefore, one school on one corner may have a football program and another school on the other corner may have football, martial arts and baseball. All is dependent upon the school’s ability to raise their own money for uniforms, equipment etc.

The only expenditures those particular districts will pay toward athletic programs at this point is a bus for a major division game and of course the salary of the coach, but this is all contingent upon whether or not the school can raise its own funds to run the sports program it chooses. If the school budget cuts continue at this rapid rate within the next 3 to 5 years, high school sports could be wiped out forever. It is extremely vital that dollars are raised to fund sports programs in schools. With no high school sports that would start a self destructive mechanism for the erosion of our American society.

First, sports develops a very important human characteristic called discipline which teaches kids to work hard for what they want and prepares them to be productive adults. Secondly, without sports there would be more kids incarcerated due to less constructive programs that occupy and develop their time and minds. Most importantly, without school sports, there would be more obese kids added to an already growing deadly epidemic.
Ratti Entertainment/Aries & Co. in conjunction with Just For Kids Foundation would like to give the schools an opportunity to partner up for a fundraiser with our up and coming film entitled Black Salt an epic action packed martial arts film with positive role models and strong discipline technique.  This story is about a father's honor and an ancient and powerful style of martial arts that has been practiced in the Shaolin Temple for hundreds of years.

The fundraiser program would work by schools selling Black Salt t-shirts and caps with half the profits of each item sold donated to a fund to maintain a specific sports program.
By cross promoting these two unique products the consumer would purchase the apparel for the film value of action packed martial arts and equally important for a very good cause to save sports programs in our local schools.

To assist the schools in sales there would be a grass roots promotional campaign launched to create a buzz for the products. This would consist of heavy flyer distribution, press and speaker blitz, possible celebrity endorsements and intensive internet marketing through the use of our website.
The result of this marketing approach is that the target audience for the film would be sold on the film prior to release due to logo recognition on the t-shirt and cap as well as the name.

Secondly, upon the press blitz at the time of the film release, there would already be a pre-established audience packing the theaters.

Thirdly, this program is also a personalized approach in which kids will identify with the  film, as something they were apart of and a mentorship relationship between the world of martial arts and themselves as individuals. By sponsoring the Save School Sports fundraiser program your company/organization would have access to two product line demographics. (Martial Arts/Kids in School etc.)

 All ages.
 All ethnic backgrounds.
 Every income level.
 Every family who has school kids.
 Basically everybody who loves martial arts.

In closing, with sponsorship benefits, the “Save High School Sports” fundraiser would be a great way for your company to reach a vast new customer base, brand affiliation with a motion picture but most importantly, give our children a chance to become productive citizens in society through sports programs in schools. These programs are the building blocks to discipline, self-esteem and learning how to interact on a team concept to reach a common goal or solution. If companies ignore this catastrophic problem today, who will they hire to run their business tomorrow?

Note: There will also be product placement opportunities when the film is being produced. In addition, this
Black Salt fundraiser program can be used for any product or organization.

 Logo on back of t-shirt with Save the School Sports theme.
 Logo on all promotional materials flyers, posters etc.
 Mentions on all press and speaking engagements.
 Branding of corporate banners at all events.
 Logo banner ad and hyperlink on website.
 Mention on 800 number.


If potential sponsors would like the opportunity to create their own customized package to meet their specific marketing needs, we would be glad to accommodate you.

My name is Owen Ratliff and I am president of Ratti Entertainment Inc. www.rattientertainment.com We are a company that consults, markets and promotes music, film and entertainment expos. Owen produced songs on soundtracks for "Bulworth", "Fakin the Funk", "Learning Curve" and "Blade" as well as various BET movies, several of which went gold and platinum.

Owen's most recently completed film project is a psychological thriller entitled "Unstable Minds" www.unstableminds.com which he co-produced with director Surinda Singh.

 

WEST COAST OFFICE Just For Kids Foundation Attn: Aries Carmona Telephone: 818-984-7618 Email: aries_oct23@yahoo.com

MIDWEST OFFICE Just For Kids Foundation Attn: Owen Ratliff Telephone: 614-893-3041 Email: owen@blacksaltfilm.com