MARKETING STRATEGY

Ratti Entertainment Inc. has been working on this innovative intellectual property for the past 6 years and is now in the last phase of development. The franchise includes, but will not be limited to, the following Black Salt collectible items: the Apparel line, Comic books, Trading cards, Toys, Animated Series, Video games and Film trilogy.

Ratti Entertainment, Inc. has already implemented a grass roots promotional campaign, beginning with our website: http://www.blacksaltfilm.com. This is the primary vehicle presently allowing us to provide intensive Internet marketing. The company has an Internet Marketing team that has been driving heavy traffic to the site. The website has been created for the purpose of building a consumer database and brand penetration into the market place through ad poster, search engine optimization, blogs, link building, banner ads, emails, chat rooms, consumer contest participation and widget implementation. Internet traffic is easily directed to our site whenever browsers input relevant keywords pertaining to the film. The basic structure of our webpage is most appealing to martial arts enthusiasts as well as movie-goers of all ages and socio-economic backgrounds. There have also been three contests developed for those who visit “blacksaltfilm.com”: Win a Part, Open Casting Call and Which Star Would You Like to See in the Film.

Additionally, the Company has taken advantage of the social networking website, “My Space.” Because the popular site is live and interactive, viewers are able to get instantaneous feedback about posted products. For example, when we finished recording the Black Salt theme song, "Mark of Honor," we uploaded it to the public-accessed “My Space” site at http://www.myspace.com/blacksalt. The Company received feedback immediately, letting us know if the song was liked or not. (We were pleased to discover the song was well-received.) The marketing team is also concentrating their efforts on Craigslist, Facebook and Twitter. With these branding techniques in place, the film project has already had hundreds of casting applications submitted to us from all over the world. Our official website has received over 1.5 million hits and counting. There is a huge database with endless e-mails, sent to us on a daily basis, inquiring about the upcoming production of Black Salt. The goal is to have a database of at least 5 to 10 million customers, even before the completion of principal photography – just imagine the billions of customers we could have by the time Black Salt hits the theatres.

While the film is in the last phase of development there is a four part marketing strategy. First was to get the consumer involved in the movie making process though contest participation. Secondly is to concentrate on building up the apparel line which would generate cash flow. Sales would be fueled by the anticipated demand for the film and video game. The apparel line has already generated sales and consist of a drawstring back pack, baseball cap, beanie, logo t-shirt, character t-shirt and a performance training shirt to keep athletes cool and dry. The main idea is to keep the apparel line simple with a few items in the early stages. (Note: there has also been a kid’s brand developed for the animated series entitled "Black Salt The Legend of New Shaolin”. The third step is to release the comic book to establish and build the project as a bankable IP. Ratti Entertainment Inc. has signed a Publishing deal with Blackline Comics to market and distribute worldwide there comic book series entitled "Black Salt The Last Heroes Left". Blackline Comics will distribute through Print, ITunes, IPod, Online, Syndication, convention appearances and merchandising. The final part in our marketing strategy is to build a video game prototype. We have several letters of intent for distribution of the Black Salt video game but publishers want to see a working model of the game.

In closing the important point to remember about this project is that we have set this up as a series of cross-promotional campaigns. This simply means upon the growth of popularity in one of the Black Salt brand product areas, it will crossover to other areas which will generate a huge buzz. This will also attract more customers to our products, sponsors to our brand, investors to our business model, and actors to the film.